Our Story
Nura Lab was born from a simple belief: beautiful fine jewellery should feel exceptional, meaningful, and attainable without compromising on craftsmanship.
In 2025, after many conversations and deep reflection about the jewellery industry, Nura Lab was founded by the Yamaji family, with roots in Japan and Brazil, and a growing presence across New Zealand, the United States, and England.
That vision became the beginning of Nura Lab — a brand created for people who want exceptional quality, thoughtful design, and a piece they can feel proud of, without the traditional price barriers often attached to fine jewellery.
While Nura Lab launched in 2025, our experience did not begin there.
Our journey into jewellery began long before Nura Lab.
With deep roots in both Japan and Brazil, the Yamaji family developed an early appreciation for precision, craftsmanship, and attention to detail — values that remain central to everything we create today.
From early exposure to jewellery through family-led businesses to hands-on experience within professional workshop environments, a strong foundation was built around both the emotional and technical sides of fine jewellery.
Over the years, this experience has expanded internationally, working with clients across New Zealand, the United States, and England, from everyday individuals to high-profile professionals creating pieces that carry meaning, quality, and lasting value.
This global perspective, combined with a deep respect for craftsmanship, continues to shape Nura Lab today.
Before Nura Lab, our team was already deeply involved in fine jewellery through our sister brand, Raphana Jewellery, focused on natural diamonds. But one idea became impossible to ignore, if the same high-quality settings, craftsmanship, and attention to detail could be offered with more accessible stones such as lab grown diamonds, moissanite, and gemstones, then more people could enjoy exceptional jewellery without compromise.
What We Stand For
We believe affordability should never mean sacrificing beauty, craftsmanship, or lasting quality.
Every piece is created with careful workmanship, precise finishing, and close attention to detail.
From lab grown diamonds to moissanite and gemstones, we focus on stones that deliver both beauty and value.
Our team maintains high standards throughout production so each piece arrives with complete peace of mind.
Our mission is not simply to sell jewellery, but to help people celebrate meaningful moments with confidence.
Our international roots and industry background help shape a brand that balances refinement, value, and trust.
Craftsmanship
Our jewellers bring over 40 years of combined experience and have worked with renowned stores such as Michael Hill, Cartier, and other respected jewellery houses.
That experience matters. It means every ring, pendant, bracelet, or custom piece is handled by professionals who understand fine jewellery standards, precision workmanship, and the level of care required to create something truly lasting.
For us, craftsmanship is never an afterthought — it is the foundation of everything we do.
“Our goal has never been just to sell jewellery. It is to create something meaningful, with quality people can genuinely trust.”
Our Approach
Nura Lab is built around people — the people wearing our jewellery, the people creating it, and the people behind every conversation, every design, and every final polish.
We know that buying jewellery, especially an engagement ring, is deeply personal. It should feel exciting, reassuring, and memorable. That is why we hold ourselves to high standards from the first enquiry through to the final finished piece.
Our workshop is kept clean, calm, and focused because we believe great work is created in an environment that values pride, care, and precision. Every piece goes through careful quality control so our clients can feel confident in what they receive.
Looking Ahead
To make fine jewellery more accessible for modern couples without lowering the standard.
High-quality jewellery. Thoughtful craftsmanship. Honest value. Made for real people and life’s most meaningful moments.
Explore our engagement rings and fine jewellery collections, designed with purpose and crafted with care.
